What Students Will Learn

Learning Objectives



By the time you complete this course, you'll be able to: 

  • Set your audience growth goals and establish the mindset that will help you achieve them  
  • Evaluate what you already have in place to grow your audience, so that you can identify gaps for further action 
  • Get to know your audience on social media, so that you can tailor your approach in a way that resonates with your ideal customers  
  • Use social media to attract your audience, so that you can start to engage and build relationships with them  
  • Encourage followers to click through to your opt-in, so that you consistently add subscribers to your email list 
  • Nurture the relationships you create on social media and engage with your audience, so that they ultimately become customers 
  • Implement advanced techniques for audience-building when you’re ready, so that you can continue to expand your reach and make more sales 
  • Consolidate and implement your learning and plan future action steps, so you can achieve the goals you set for this course 

Course curriculum

  • 1

    Welcome to the course!

    • A message from the Instructor

    • How to use this course

    • Before we begin...
  • 2

    Introduction

    • Is An Audience On Social Media Necessary?
  • 3

    Learning Objectives

    • Learning Objectives For Course
  • 4

    Module 1 - Get Ready To Grow Your Audience

    • Lesson 1: Why Grow An Audience Using Social Media - Learning Objectives

    • Lesson 1: You Need An Audience

    • Develop An Audience Growth Mindset

    • Quiz – Get Ready to Grow Your Audience - Lesson 1: Why Grow An Audience Using Social Media

    • Lesson 2: Set Up For Audience Growth - Learning Objectives

    • Module 1 - Lesson 2 - Know Your Starting Point

    • Quiz - Set Up For Audience Growth

    • Module 1 - Lesson 2 - Set Up For Audience Growth - Action Steps
  • 5

    Module 2

    • Step 1: Get To Know Your Audience - Learning Objective

    • The Big 5

    • How To Find My Audience

    • Quiz - Get To Know Your Audience

    • Module 2 - Action Steps
  • 6

    Module 3 - Step 1 - Attract Your Ideal Audience

    • Lesson 1 - Build Your Audience Introduction and Learning Objectives

    • Focus Your Social Media Time

    • Specific Strategies To Use On Specific Platforms

    • Be A Guest

    • Quiz - Module 3 - Lesson 1: Build Your Audience

    • Module 3 - Action Steps
  • 7

    Module 3 - Step 2: Attract Your Perfect Audience

    • Lesson 2 - Build Your Email List - Learning Objective

    • From Follower To Subscriber

    • Quiz- Module 3 - Step 2 - Lesson 2: Use Social Media To Build Your Email List

    • Module 3 - Step 2 - Action Steps
  • 8

    Module 4: Step 3: Engage And Nurture Relationships Before You Sell

    • Learning Objectives

    • Engage With Your Audience Consistently

    • Plan Your Social Media Content Schedule

    • Run A Group Challenge

    • Quiz - Engage And Nurture Relationships Before You Sell

    • Module 4 - Action Steps
  • 9

    Module 5 - Optimize Your Audience Growth

    • Optimize Your Audience Growth Learning Objectives

    • Using Advance Strategies On Social Media

    • Quiz - Module 5 - Optimize Your Audience Growth

    • Module 5 - Action Steps
  • 10

    Module 6: Review And Refine

    • Review and Refine Learning Objective

    • Tips To Advance

    • What You Learned

    • Quiz - Module 6 - Review and Refine

    • Module 6: Action Steps
  • 11

    Conclusion And Next steps

    • More Resources For You

    • Congratulations! Here's What's Next