Learning Objectives

By the time you complete this course, you will be able to:

  • Identify niche content related to your business that motivates you to post and engage with your audience every day

  • Pinpoint the content your target audience and followers love, so that you can create posts that attract and convert prospects

  • Tap into your ideal customer profile details to develop compelling, persuasive posts

  • Focus on the social media platforms your target audience prefers so you can determine the best type of content to create

  • Conduct a social media check-up to ensure your accounts contain the most up-to-date information and are consistent with your brand image

  • Set social media goals that provide the backbone for a strategy that advances your business objectives

  • Extract valuable information from your social media accounts’ analytics to gain new insights and identify areas for improvement

  • Set platform-specific SMART goals that are aligned with your overall goals and accelerate the success of all your social media activities

  • Leverage your social audience data to determine exactly how you will format and deliver your content in a way that increase engagement and conversions

  • Explore a content curation strategy that provides value to your followers and positions you as a thought leader and expert

  • Incorporate strategies for consistent posting so that you show up for your audience every day, boost search engine rank, improve conversion rates, and accumulate accurate data

  • Identify audience engagement goals that motivate you to create content that converts, educates, increase brand awareness, or boost web traffic

  • Create social media posts and campaigns that increase conversions, incorporating measurement tools to monitor performance so that you can adjust and improve your content

  • Establish the perfect content mix that is balanced, appeals to your audience, and helps you achieve your social media goals

  • Craft a strategy document (Your Blueprint for Social Media Success) that will help you refine your focus, stay on track, implement your strategy, and get results for your business

  • Draft a content calendar in your chosen social media management platform that will help you achieve your ideal content mix, plan campaigns, create relevant and timely content, and save time

  • Incorporate performance metrics and analytics tools to measure the effectiveness of your social media strategy, evaluate results, and make necessary adjustments to reach your goals

Course curriculum

    1. A Message From The Instructor

    2. How to use this course

    3. Social Media Master Plan - Action Guide And Resources

    1. Introduction And Learning Objectives

    1. Module 1 - Identify Content You And Your Audience Loves - Lesson 1 - What Inspires You?

    2. Module 1 - Lesson 2 - What Inspires Your Audience?

    3. Module 1 - Lesson 3 - Dig Deeper - Understand What Makes Your Audience Tick?

    4. Module 1 - Lesson 4: Focus On Your Audience's Favorite Channels

    5. Quiz: Module 1

    1. Lesson 1 - Conduct A Social Media Check Up

    2. Lesson 2: Paint A Clear Picture Of Where You Stand

    3. Lesson 3 - Set Goals That Further Your Business Objectives

    4. Lesson 4 - Set Platform Specific SMART Goals

    5. Quiz: Module 2

    1. Module 3: Introduction And Learning Objectives

    2. Module 3 - Lesson 1 - Social Media Content Formats

    3. Module 3 - Lesson 2 - Content Curation

    4. Module 3 - Lesson 3 - Consistency Is Key

    5. Module 3 - Lesson 4 - Create Content That Increases Engagement

    6. Module 3 - Develop Your Content Strategy - Lesson 5 - Content That Converts

    7. Module 3 - Create Content That Converts - Lesson 6 - Establish The Perfect Content Mix

    8. Quiz - Module 3

    1. Module 4 - Lesson 1 - Create Your Blueprint For Social Media Success

    2. Module 4 - Lesson 2 - Create Your Content Calendar

    3. Quiz - Module 4

About this course

  • Free
  • 29 lessons
  • 2 hours of video content