Learning Objectives

By the time you complete this course, you will be able to:

  • Identify niche content related to your business that motivates you to post and engage with your audience every day

  • Pinpoint the content your target audience and followers love, so that you can create posts that attract and convert prospects

  • Tap into your ideal customer profile details to develop compelling, persuasive posts

  • Focus on the social media platforms your target audience prefers so you can determine the best type of content to create

  • Conduct a social media check-up to ensure your accounts contain the most up-to-date information and are consistent with your brand image

  • Set social media goals that provide the backbone for a strategy that advances your business objectives

  • Extract valuable information from your social media accounts’ analytics to gain new insights and identify areas for improvement

  • Set platform-specific SMART goals that are aligned with your overall goals and accelerate the success of all your social media activities

  • Leverage your social audience data to determine exactly how you will format and deliver your content in a way that increase engagement and conversions

  • Explore a content curation strategy that provides value to your followers and positions you as a thought leader and expert

  • Incorporate strategies for consistent posting so that you show up for your audience every day, boost search engine rank, improve conversion rates, and accumulate accurate data

  • Identify audience engagement goals that motivate you to create content that converts, educates, increase brand awareness, or boost web traffic

  • Create social media posts and campaigns that increase conversions, incorporating measurement tools to monitor performance so that you can adjust and improve your content

  • Establish the perfect content mix that is balanced, appeals to your audience, and helps you achieve your social media goals

  • Craft a strategy document (Your Blueprint for Social Media Success) that will help you refine your focus, stay on track, implement your strategy, and get results for your business

  • Draft a content calendar in your chosen social media management platform that will help you achieve your ideal content mix, plan campaigns, create relevant and timely content, and save time

  • Incorporate performance metrics and analytics tools to measure the effectiveness of your social media strategy, evaluate results, and make necessary adjustments to reach your goals

Course curriculum

  • 1

    Welcome to the course!

    • A Message From The Instructor

    • How to use this course
  • 2

    Create Your Social Media Master Plan

    • Introduction And Learning Objectives
  • 3

    Module 1 - Identify Content You And Your Audience Loves

    • Module 1 - Identify Content You And Your Audience Loves - Lesson 1 - What Inspires You?

    • Module 1 - Lesson 2 - What Inspires Your Audience?

    • Module 1 - Lesson 3 - Dig Deeper - Understand What Makes Your Audience Tick?

    • Module 1 - Lesson 4: Focus On Your Audience's Favorite Channels

    • Quiz: Module 1

  • 4

    Module 2: Assess Your Existing Social Media Platforms & Set Goals

    • Lesson 1 - Conduct A Social Media Check Up

    • Lesson 2: Paint A Clear Picture Of Where You Stand

    • Lesson 3 - Set Goals That Further Your Business Objectives

    • Lesson 4 - Set Platform Specific SMART Goals

    • Quiz: Module 2
  • 5

    Module 3: Develop Your Content Strategy

    • Module 3: Introduction And Learning Objectives

    • Module 3 - Lesson 1 - Social Media Content Formats

    • Module 3 - Lesson 2 - Content Curation

    • Module 3 - Lesson 3 - Consistency Is Key

    • Module 3 - Lesson 4 - Create Content That Increases Engagement

    • Module 3 - Develop Your Content Strategy - Lesson 5 - Content That Converts

    • Module 3 - Create Content That Converts - Lesson 6 - Establish The Perfect Content Mix

    • Quiz - Module 3
  • 6

    Module 4 - Craft Your Blueprint For Social Media Success

    • Module 4 - Lesson 1 - Create Your Blueprint For Social Media Success

    • Module 4 - Lesson 2 - Create Your Content Calendar

    • Quiz - Module 4
  • 7

    Module 5 - Review And Refine

    • Module 5 - Review And Refine

    • Module 5 - Quiz
  • 8

    Next steps

    • Congrats! Here's what's next......

    • Before you go...