Learning Objectives

By the time you complete this course, you will be able to:

  • Identify niche content related to your business that motivates you to post and engage with your audience every day

  • Pinpoint the content your target audience and followers love, so that you can create posts that attract and convert prospects

  • Tap into your ideal customer profile details to develop compelling, persuasive posts

  • Focus on the social media platforms your target audience prefers so you can determine the best type of content to create

  • Conduct a social media check-up to ensure your accounts contain the most up-to-date information and are consistent with your brand image

  • Set social media goals that provide the backbone for a strategy that advances your business objectives

  • Extract valuable information from your social media accounts’ analytics to gain new insights and identify areas for improvement

  • Set platform-specific SMART goals that are aligned with your overall goals and accelerate the success of all your social media activities

  • Leverage your social audience data to determine exactly how you will format and deliver your content in a way that increase engagement and conversions

  • Explore a content curation strategy that provides value to your followers and positions you as a thought leader and expert

  • Incorporate strategies for consistent posting so that you show up for your audience every day, boost search engine rank, improve conversion rates, and accumulate accurate data

  • Identify audience engagement goals that motivate you to create content that converts, educates, increase brand awareness, or boost web traffic

  • Create social media posts and campaigns that increase conversions, incorporating measurement tools to monitor performance so that you can adjust and improve your content

  • Establish the perfect content mix that is balanced, appeals to your audience, and helps you achieve your social media goals

  • Craft a strategy document (Your Blueprint for Social Media Success) that will help you refine your focus, stay on track, implement your strategy, and get results for your business

  • Draft a content calendar in your chosen social media management platform that will help you achieve your ideal content mix, plan campaigns, create relevant and timely content, and save time

  • Incorporate performance metrics and analytics tools to measure the effectiveness of your social media strategy, evaluate results, and make necessary adjustments to reach your goals

Course curriculum

  • 1

    Welcome to the course!

    • A Message From The Instructor

    • How to use this course

    • Introduction And Learning Objectives

  • 2

    Create Your Social Media Master Plan Handouts

    • Social Media Strategy Action Guide Fillable

    • Social Media Strategy Blue Print

    • Social Media Review Spreadsheet

    • Social Media Strategy Content Planner

    • Social Media Strategy Social Media Review fillable

    • Social Media Strategy Research Resources

  • 3

    Module 1 - Identify Content You And Your Audience Loves

    • Module 1 - Identify Content You And Your Audience Loves - Lesson 1 - What Inspires You?

    • Module 1 - Lesson 2 - What Inspires Your Audience?

    • Module 1 - Lesson 3 - Dig Deeper - Understand What Makes Your Audience Tick?

    • Module 1 - Lesson 4: Focus On Your Audience's Favorite Channels

    • Quiz: Module 1

  • 4

    Module 2: Assess Your Existing Social Media Platforms & Set Goals

    • Lesson 1 - Conduct A Social Media Check Up

    • Lesson 2: Paint A Clear Picture Of Where You Stand

    • Lesson 3 - Set Goals That Further Your Business Objectives

    • Lesson 4 - Set Platform Specific SMART Goals

    • Quiz: Module 2

  • 5

    Module 3: Develop Your Content Strategy

    • Module 3: Introduction And Learning Objectives

    • Module 3 - Lesson 1 - Social Media Content Formats

    • Module 3 - Lesson 2 - Content Curation

    • Module 3 - Lesson 3 - Consistency Is Key

    • Module 3 - Lesson 4 - Create Content That Increases Engagement

    • Module 3 - Develop Your Content Strategy - Lesson 5 - Content That Converts

    • Module 3 - Create Content That Converts - Lesson 6 - Establish The Perfect Content Mix

    • Quiz - Module 3

  • 6

    Module 4 - Craft Your Blueprint For Social Media Success

    • Module 4 - Lesson 1 - Create Your Blueprint For Social Media Success

    • Module 4 - Lesson 2 - Create Your Content Calendar

    • Quiz - Module 4

  • 7

    Module 5 - Review And Refine

    • Module 5 - Review And Refine

    • Module 5 - Quiz

  • 8

    Next steps

    • Congrats! Here's what's next......

    • Before you go...

Here's what others have said!

Gained A Wealth of Information

Ora Lee Day

I learned about Innovative Business Solutions through a Entrepreneurship Basics class that was offered for aspiring entrepreneurs. I gained a wealth of information from that class but my relationship with Innovative Business Solutions did not end there. I knew I needed accountability to actually launch my business so I opted for Individual Coaching. Innovative Business Solutions not only provided expertise that helped me clarify my vision for Git Life, LLC but, also worked with me to develop action plans and held me accountable to complete the tasks necessary to finish my book and launch my business. The direction I received was insightful and needed".

She Kept Me Motivated

Krystal Kader

"Innovative Business Solutions and Pat Simes really kept me motivated . Our brainstorming sessions always gave me new strategies to enhance the Playful Life and Playful Training for a variety of populations. When I decided to become a full time entrepreneur I received the encouragement to finish my book and accountability to stay on task".

Explained Each Step

Ivy George

My first encounter with Innovative Business Solutions and Pat Simes was through The Kingdom Driven Entrepreneur as the Facilitator for KDE StartUp. She really took time to explain each step of the business launch process and had great strategy to help me launch my business. She became my Business Strategist for 3 months which really helped me gain clarity around the ideal client and target market for Ivy George Global.