Learning Objectives

What Students Will Learn:

By the time you complete this course, you'll be able to:

  • Define what the customer experience is and why it's so important.


  • Map the customer experience that you currently offer your customers so that you can identify weak areas that need improvement or areas where there are potential problems


  • Describe the elements that make a good customer experience, as well as examples of these elements in real life.


  • Re-create your business’s customer experience map so that you can make improvements at each point that will impact the experience as a whole


  • Identify trouble areas you're likely to have in your map so that can figure out ways ahead of time to prevent the customer experience from breaking down


  • Walk away from the course with goals, specific tasks, and deadlines for getting the improvements done.


Course Curriculum

  • 1

    Welcome to the course!

    • Welcome! Please Read.

    • How to use this course
  • 2

    Creating An Ideal Customer Experience

    • Introduction and Course Objectives
  • 3

    Module 1 - What Is The Customer Experience

    • Module I - What Is The Customer Experience?

    • Module 1 - What Is The Customer Experience - Action Steps
  • 4

    Module II -Map Your Current Customer Experience

    • Module II - Learning Objectives

    • Mapping Your Current Customer Experience

    • Module II - Action Steps
  • 5

    Module III - The Key Elements of An Ideal Customer Experience

    • Module III - Learning Objectives

    • Module III - The Key Elements of An Ideal Customer Experience - Customer Experience As A Part Of Your Core Brand

    • Module III - Action Steps
  • 6

    Module IV - Map Your Business Ideal Customer Experience

    • Module IV - Learning Objectives

    • Module IV - Map Your Business Ideal Customer Experience - The Big Picture

    • Module IV - Action Steps
  • 7

    Module V - Identify and Prevent Potential Breakdown Points

    • Module V - Learning Objectives

    • Module V - Identify and Prevent Potential Breakdown Points

    • Module V - Potential Breakdown Points

    • Module V - Action Steps
  • 8

    Conclusion and Next Steps

    • What You Have Learned

    • Final Action Stpes
  • 9

    Additional Resources

    • Bonus Tools List

  • 10

    Congratulations!

    • It's A Wrap!