Learning Objectives

What Students Will Learn:

By the time you complete this course, you'll be able to:

  • Define what the customer experience is and why it's so important.


  • Map the customer experience that you currently offer your customers so that you can identify weak areas that need improvement or areas where there are potential problems


  • Describe the elements that make a good customer experience, as well as examples of these elements in real life.


  • Re-create your business’s customer experience map so that you can make improvements at each point that will impact the experience as a whole


  • Identify trouble areas you're likely to have in your map so that can figure out ways ahead of time to prevent the customer experience from breaking down


  • Walk away from the course with goals, specific tasks, and deadlines for getting the improvements done.


Course Curriculum

    1. Welcome! Please Read.

    2. How to use this course

    1. Introduction and Course Objectives

    1. Module I - What Is The Customer Experience?

    2. Module 1 - What Is The Customer Experience - Action Steps

    1. Module II - Learning Objectives

    2. Mapping Your Current Customer Experience

    3. Module II - Action Steps

    1. Module III - Learning Objectives

    2. Module III - The Key Elements of An Ideal Customer Experience - Customer Experience As A Part Of Your Core Brand

    3. Module III - Action Steps

    1. Module IV - Learning Objectives

    2. Module IV - Map Your Business Ideal Customer Experience - The Big Picture

    3. Module IV - Action Steps

About this course

  • Free
  • 22 lessons
  • 1.5 hours of video content