What Will Students Learn?

By the time you complete this course, you'll be able to:


  • Assess your own entrepreneurial capabilities
  • Outline and evaluate a business and product idea
  • Identify your target market and customers
  • Develop their value proposition
  • Understand different types of business ownership and structures
  • Evaluate franchising and business purchasing opportunities
  • Create key business planning documents
  • Create financial projections for your business and learn how to gather funding
  • Create a marketing plan, & sales strategy
  • Identify ways to protect their your intellectual property
  • Describe effective ways to brand your product
  • Launch and grow your business
  • Demonstrate the behaviors of an entrepreneurial leader
  • Find appropriate resources to help you on your journey

How To Start A Business Course Curriculum

  • 1

    Course Overview

    • Introduction to Instructor

    • Learning Objectives - Pre-Assignment - Pre-Test

    • Learning Objectives

    • Assignment - Learning Objectives

    • Pre- Assignment

    • Pre-Test - Let's see how much you already know:

  • 2

    Module 1: What It Takes To Make It

    • Module I - What It Takes to Make It

    • Traits of an Entrepreneur

    • Resources to Consider

    • Assignment - Additional Resources to Consider

  • 3

    Module 2: Laying The Groundwork

    • Finding Business Ideas - Consider The Options

    • Assignment - Finding Business Ideas - Four Stage Idea Development

    • Outlining Your Ideas

    • Assignment - Outlining Your Ideas

    • Assessing Your Ideas

    • Assignment - Assessing Your Ideas - SWOT Analysis

    • Evaluating Your Capacity for risk

  • 4

    Module 3: Building On Your Business Idea

    • Developing Your Product Idea

    • Making Connections

    • Assignment - Making Connections

    • Identifying Your Target Market and Customer

    • Assignment - Identifying Your Target Market and Customer

    • Developing Your Value Proposition

    • Assignment - Developing Your Value Proposition

    • Creating Financial Projections

  • 5

    Module 4: Business Ownership Options

    • Types of Business Ownership

    • Purchasing a Franchise

    • Assignment - Purchasing A Franchise

    • Purchasing an Existing Business

  • 6

    Module 5: Key Documents To Prepare

    • Business Plan and Executive Summary

    • Pitch Deck

    • Assignment - Creating Your Pitch Deck

    • 30 Second Pitch

    • Assignment - 30 Second Pitch

    • White Papers

  • 7

    Module 6: Gathering Funding

    • Financial Statements

    • Funding Options

    • Assignment - Brainstorming Funding Options

  • 8

    Module 7: Developing Your Product

    • Protecting Intellectual Property

  • 9

    Module 8: Creating A Sales And Marketing Strategy

    • Introduction to Marketing and Creating A Marketing Plan

    • Making Connections

    • Assignment - Making Connections - Creating A Simple Marketing Plan

    • Leveraging Social Media

  • 10

    Module 9: Branding 101

    • Branding 101- Brand Name, Slogan And Logo

    • Assignment - Getting Creative - Brand, Slogan, Logo

  • 11

    Module 10: Setting Up Your Business

    • Choosing a location

    • The Pros and Cons of Home Based Business

    • Assignment - Advantages and Disadvantages of Home Based Businesses

  • 12

    Module 11 - Keeping The Business Moving

    • Keeping Track of Your Business

    • Assignment - Keeping Track Of Your Business

    • Growing Your Business

  • 13

    Module 12 - Being An Entrepreneurial Leader

    • Being An Entrepreneurial Leader - Don’t Give Up

    • Assignment - Being An Entrepreneurial Leader

  • 14

    Final Steps

    • Entrepreneurial Checklist

    • Entrepreneurship Basics- Quick Reference Guide

    • Course Evaluation

    • Course Post Test