What You Will Learn:

In this course, you will:

  • Identify the benefits of creating a marketing plan for your business
  • Conduct the initial market research that will be included in your marketing plan
  • Create a company overview that briefly describes what your business is about
  • Conduct an analysis of your company's current position in the market
  • Define your key marketing goals and make sure they are in line with your business goals
  • Decide how you will track whether you are meeting your goals
  • Gain an understanding of the 4 P's of a marketing mix
  • Identify your own marketing mix and what resources you need in order to implement it
  • Draft a prospective marketing budget
  • Identify your marketing initiatives and calendar for the next year
  • Determine the key tasks you’ll need to do to implement your plan
  • Identify any next steps needed to complete your marketing plan

 

By the end of the course, you'll have everything you need to complete your marketing plan and start putting it into action.

Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course

  • 2

    How To Create Your Marketing Plan : Introduction And Learning Objectives

    • Introduction and Learning Objectives

  • 3

    How To Create Your Marketing Plan: Module I

    • Module 1: Why Do I Need A Marketing Plan?

  • 4

    How To Create Your Marketing Plan : Module II

    • Module II - Market Research

  • 5

    How To Create Your Marketing Plan: Module III

    • Module III: Describe Your Company

  • 6

    How To Create Your Marketing Plan - Module IV

    • Module IV - Assessing Your Business

  • 7

    How To Create Your Marketing Plan - Module V

    • Module V - Establish Marketing Goals

  • 8

    How To Create Your Marketing Plan - Module VI

    • Module VI - Track Your Marketing Results

  • 9

    How To Create Your Marketing Plan - Module VII

    • How To Create Your Marketing Plan -Module VII - Understanding The 4 P's of Marketing

  • 10

    How To Create Your Marketing Plan - Module VIII

    • Module VIII - Identify Your Marketing Mix

  • 11

    How To Create Your Marketing Plan - Module IX

    • Module IX - Create A Marketing Budget

  • 12

    How To Create A Marketing Plan - Module X

    • Module X - Create A Marketing Plan Calendar

  • 13

    How To Create Your Marketing Plan - Conclusion

    • Conclusion - Putting It All Together

  • 14

    Next steps

    • More resources for you

    • Congratulations! Before you go.....