Create Your Ideal Customer Profile - Marketing To The Right Customer
Create your ideal customer profile. Keep your marketing on target so that you don’t squander resources marketing to the wrong people.
A message from your instructor
Ideal Customer Profile Course Materials
Why You Need An Ideal Customer Profile
Roadmap, Learning Objective and Expectations
Expectations Assignment
Your Primary Target Audience
Action Steps Assignment
Build Your 5D Ideal Customer Profile
Lesson 1: Gather The Facts
Lesson 1: Gather The Facts Questionnaire
Lesson 1 Assignment- Gather The Facts
Lesson 2: Feel Their Pain
Lesson 2 - Feel Their Pain Assignment
Lesson 3: Explore Their Wants
Lesson 3 - Explore Their Wants Assignment
Lesson 4: Discover What Matters Most To Them
Lesson 4: Discover What Matters Most Assignment
Lesson 5: Uncover Their Objections
Lesson 5 - Uncover Their Objections Assignment
Lesson 6: Review Your Data
Lesson 6: Review Your Data Assignment
Lesson 1 - Validate Your Answers
Module 3 - Lesson 1 - Validate Your Answers Assignment
Lesson 2: Analyze Your Data and Refine Your ICP
Lesson 2 - Analyze Your Data and Refine Your ICP Assignment