What you will learn

By the time you complete this course, you'll be able to:

  • Identify the goal for your lead magnet so that you can generate targeted leads who are hungry for your products and services.

  • Explain what a lead magnet is and why they are important so that you know what you’re aiming for when you create your own.

  • Define the target market for your lead magnet so that you can create products and services that truly resonate with them.

  • Identify a topic for your lead magnet based on your customers’ pain points so that you can help them solve their problem.

  • Decide on the best format for your lead magnet based on your customer’s preferences so that you can maximize its effectiveness.

  • Create your ideal lead magnet by drafting an action plan so that you can ensure it meets all the key criteria and is finished on time.

  • Draft the content of your web form and opt-in page so that it encourages your audience to sign up to receive your offer.

  • Identify how you will deliver your lead magnet so that it is simple and immediate.

  • Outline your follow up emails so that you can start to build relationships and market your paid products and services in the future.

  • Select ways to promote your lead magnet so that you can reach your target audience and get them to sign up and evaluate the results and assess the effectiveness of your lead magnet so that you can gather feedback and make changes if necessary.

Course curriculum

    1. A message from the instructor - Lead Magnet Lab

    2. How to use this course

    1. What Is A Lead Magnet

    1. Define Your Goal

    1. Module 3: Define Your Ideal Customer

    1. Module 4 - Pick The Topic For Your Lead Magnet

    1. Module 5 - Pick The Right Lead Magnet

About this course

  • Free
  • 16 lessons
  • 1.5 hours of video content