Learning Objectives

By the time you complete this course, you will be able to:

  • Examine past sales trends so that you can plan promotions based on reliable data about your customers’ buying behaviors

  • Gather information from your potential customers about their needs so that you can predict sales success

  • Analyze others in your industry to get inspired, improve on their promotions, and identify how your offering differs, increasing your likelihood of success

  • Select annual events, holidays, and seasons that suit the needs of your market so your promotions arrive when they’re looking to buy

  • Review the data you collected on optimal promo timing so that you can map out an effective and actionable calendar of events

  • Pick the best ways to bundle, package, or present your offers to suit the needs of your audience so that they’ll be motivated to buy

  • Use the data you collected to determine the best ways to position your products or services and maximize sales potential

  • Define the details of each offer, including pricing and marketing, so that you’re ready to start selling

  • Implement a project schedule for each promotion, giving yourself enough time to prepare effective marketing content that boosts sales

  • Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course.

Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course

    • Before we begin...

    • Action Guide and Tools For This Course
  • 2

    Plan Your Profitable Promotions

    • Plan Your Profitable Promotions - Introduction

    • Plan Your Profitable Promotions - Learning Objectives

    • Module 1: Take Stock - Lesson 1: Analyze Current Product And Sales Data

    • Module 1: Lesson 2 - What If I'm New To Sales

    • Module 1: Lesson 3 - Other Ways To Assess Promotional Potential
  • 3

    Module 2: When To Run Promotions

    • Module 2: Lesson 1- When To Run Promotions

    • Module 2: Lesson 2 - Review Your Sales Data
  • 4

    Module 3: How To Present Your Products And Services

    • Module 3: Lesson 1 - Decide Which Products To Offer

    • Modue 3: Lesson 2 - Plan Your Positioning
  • 5

    Module 4: Create Your Actionable Plan

    • Module 4: Lesson 1 - Ways To Market Your Sales

    • Module 4: Lesson 2 - Plan Your Project Schedule
  • 6

    Module 5 - Next Steps- Congratulations! Here's What's Next

    • Module 5 - Next Steps
  • 7

    Final Steps

    • Before you go...

    • More resources for you