Learning Objectives

By the time you complete this course, you will be able to:

  • Examine past sales trends so that you can plan promotions based on reliable data about your customers’ buying behaviors

  • Gather information from your potential customers about their needs so that you can predict sales success

  • Analyze others in your industry to get inspired, improve on their promotions, and identify how your offering differs, increasing your likelihood of success

  • Select annual events, holidays, and seasons that suit the needs of your market so your promotions arrive when they’re looking to buy

  • Review the data you collected on optimal promo timing so that you can map out an effective and actionable calendar of events

  • Pick the best ways to bundle, package, or present your offers to suit the needs of your audience so that they’ll be motivated to buy

  • Use the data you collected to determine the best ways to position your products or services and maximize sales potential

  • Define the details of each offer, including pricing and marketing, so that you’re ready to start selling

  • Implement a project schedule for each promotion, giving yourself enough time to prepare effective marketing content that boosts sales

  • Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course.

Course curriculum

    1. A message from the instructor

    2. How to use this course

    3. Before we begin...

    4. Action Guide and Tools For This Course

    1. Plan Your Profitable Promotions - Introduction

    2. Plan Your Profitable Promotions - Learning Objectives

    3. Module 1: Take Stock - Lesson 1: Analyze Current Product And Sales Data

    4. Module 1: Lesson 2 - What If I'm New To Sales

    5. Module 1: Lesson 3 - Other Ways To Assess Promotional Potential

    1. Module 2: Lesson 1- When To Run Promotions

    2. Module 2: Lesson 2 - Review Your Sales Data

    1. Module 3: Lesson 1 - Decide Which Products To Offer

    2. Modue 3: Lesson 2 - Plan Your Positioning

    1. Module 4: Lesson 1 - Ways To Market Your Sales

    2. Module 4: Lesson 2 - Plan Your Project Schedule

    1. Module 5 - Next Steps

About this course

  • Free
  • 18 lessons
  • 1 hour of video content