Plan Your Profitable Promotions

Examine past sales trends so that you can plan promotions based on reliable data about your customers’ buying behaviors
Gather information from your potential customers about their needs so that you can predict sales success
Analyze others in your industry to get inspired, improve on their promotions, and identify how your offering differs, increasing your likelihood of success
Select annual events, holidays, and seasons that suit the needs of your market so your promotions arrive when they’re looking to buy
Review the data you collected on optimal promo timing so that you can map out an effective and actionable calendar of events
Pick the best ways to bundle, package, or present your offers to suit the needs of your audience so that they’ll be motivated to buy
Use the data you collected to determine the best ways to position your products or services and maximize sales potential
Define the details of each offer, including pricing and marketing, so that you’re ready to start selling
Implement a project schedule for each promotion, giving yourself enough time to prepare effective marketing content that boosts sales
Consolidate and implement your learning and plan future action steps so you can achieve the goals you set for this course.

Learning Objectives