What Students Will Learn

Learning Objectives:

By the time you complete this course, you'll be able to:

  • Define practical ways to develop an entrepreneurial mindset, so that you don’t sabotage your success before you even start.
  • Combine your lifestyle vision and your values to create a business that is true to yourself and keeps you motivated to achieve your dreams.
  • Clarify the business idea which uses your strengths and talents to the fullest, so you will be positioned to serve those who need you and bring in the income you desire.
  • Identify who you want to serve in your business and where you can best help, so that your marketing hits the spot every time and converts to sales.
  • Find a profitable niche that matches your skills, so you only develop products and services which are in demand in your target market.
  • Select the business model that best fits your financial and lifestyle goals, so that you build the business that’s right for you, rather than what’s hot at the moment.
  • Design a viable product or service that can be offered to customers right away to kick-start sales in your business and gain valuable testimonials.
  • Run your legally established business, so that customers are reassured they’re dealing with someone serious and you know you are on the right side of the law.
  • Get the branding basics in place in your new business, so that you communicate your identity in a powerful way that influences buying.
  • Set value-based prices and clearly demonstrate the value of your product or service, so that customers will see the match with their needs and sales will flow.
  • Formulate a marketing plan using online and offline tactics, so you attract enough customers to ensure you achieve your business goals (if not exceed them).
  • Set the date for your launch and plan what needs to happen, so you make sales as soon as you open your doors.
  • Use key metrics to track the progress of your business, so you stay on top of your revenue targets and make sure money is coming in regularly.
  • Set up systems that will increase your efficiency and save you time, so you can stay at the peak of your performance while you’re setting up your business.
  • This course is broken down into 12 modules to take you step-by-step through the process of setting up a new business.
  • The modules follow a logical order, so while you can skip around if you want, it’s best to work through them one at a time.
  • As we go through each module, use your Action Guide to help you complete the Action Steps at the end of each.

Course curriculum

  • 1

    Welcome to the course!

    • How to use this course

    • Start Your Own Business Resources

    • Start Your Own Business Step By Step - Introduction And Course Learning Objectives

  • 2

    Module 1 - Develop A Mindset For Success

    • Module 1 - Learning Objectives

    • Module 1 - Identify Your Big Why

    • Module 1 - Do You Have An Entrepreneurial Mindset? - Develop A Mindset For Success

    • Module 1 - Action Steps

  • 3

    Module 2: Define Your Driving Vision and Values

    • Module 2 - Learning Objectives

    • Module 2 - Uncover Your Personal Vision - What Are Your Values

    • Module 2 - Action Steps

  • 4

    Module 3 : Pick The Right Business For You

    • Module 3 - Learning Objectives

    • Module 3 - Focus On Your Strengths and Talents

    • Module 3 - Action Steps

  • 5

    Module 4: Identify Your Target Customer and Your Niche

    • Module 4 - Learning Objectives

    • Module 4 - Define Your Target Customer

    • Module 4 - Action Steps

  • 6

    Module 5: Decide What to Offer and How

    • Module 5 - Learning Objectives

    • Module 5 - Making The Choice - Choose Your Business Model

    • Module 5 - Assess The Industry

    • Module 5 - Action Steps

  • 7

    Module 6: Set Up the Essentials for Running your Business

    • Module 6 - Learning Objectives

    • Module 6 - Cover The Essentials

    • Module 6 - Action Steps

  • 8

    Module 7: Start Branding Your Business Now!

    • Module 7 - Learning Objectives

    • Module 7 - What Is A Brand - Elements Of An Effective Brand

    • Module 7 - Brand Your MVP

    • Module 7 - Action Steps

  • 9

    Module 8: Pick The Right Price

    • Module 8 - Learning Objectives

    • Module 8 - The Importance of Pricing

    • Module 8 - Popular Pricing Strategies

    • Module 8 - Choose Your Pricing Strategy

    • Module 8 - Action Steps

  • 10

    Module 9 :Set Up Your Marketing

    • Module 9 - Learning Objectives

    • Module 9 - Digital Marketing

    • Module 9 - Invest In Marketing

    • Module 9 - Action Steps

  • 11

    Module 10: Your Launch Starts Here

    • Module 10 - Learning Objectives

    • Module 10 - Plan Your Launch: Phase One - Pre Launch

    • Module 10 - Plan Your Launch: Phase Two - Launch

    • Module 10 - Plan Your Launch: Phase Three

    • Module 10 - Action Steps

  • 12

    Module 11: Track Your Progress

    • Module 11 - Learning Objectives

    • Module 11 - Know Your Key Metrics

    • Module 11 - Action Steps

  • 13

    Module 12: Moving Forward

    • Module 12 - Learning Objective

    • Module 12 - Plan Your Time

    • Module 12 - Develop A Planning System

    • Module 12 - Set Goals

    • Module 12 - Action Steps

  • 14

    Next steps

    • Congratulations And Next Steps

    • Before you go...